Customer Experience Optimization is the combination of Customer Experience Insights (CXI) for Monitoring and Digital Automation Intelligence for Testing. By combining intelligent monitoring and testing, Eggplant transforms product development to focus on what really matters to your users and your business.


Key Features of Customer Experience Optimization (CXO)

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Business Impact

Understand how technical behaviours drive business outcomes. CXO is not just customer driven but business impact driven. For example, combine with Release Insights to predict the impact of new product versions on revenue.


Customer Driven Testing

Focus testing on the user journeys and issues that real users are facing in production. For example, set your nightly test run to be the 100 most common user journeys from the last 45 days.


Featured Resources

Customer Experience Optimization Webinar Recording

Join Dr. John Bates, CEO of Eggplant, as he explores the concept of Customer Experience Optimization — measuring the impact of user behavior against desired business results for digital software processes. 

This webinar covers how:

  • Customer experience monitoring can provide insights on how real users are using a software process and whether the system is meeting its business goals.

  • Software can be tested in terms of customer experience, rather than the traditional view of functional, performance or other forms of testing.

  • Customer experience insights can be used to link the world of customer analytics back to the development process — to provide a tangible improvement in code which can have a measurable business improvement benefit.

At NTT DOCOMO our mission is to delight our customers. We needed a testing solution that would enable us to improve the user experience and Eggplant stood out as the only company that allows us to focus on the user experience through its automated service monitoring system. We believe that this is critical in the digital world.
— Mr. Katsumi Noda, Manager, Service Operations, Service Design Department of NTT DOCOMO
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